Historical Overview

South Congress, affectionately known as "SoCo," has transformed dramatically over the past century. Originally a simple thoroughfare leading to the Texas State Capitol, this vibrant district began its evolution in the 1990s when local entrepreneurs started opening eclectic shops, restaurants, and music venues. The area experienced significant gentrification in the early 2000s but has maintained much of its quirky, artistic character that makes it distinctly "Austin." Today, it stands as one of the most iconic neighborhoods in the city, known for its stunning Capitol views, vibrant street life, and unique local businesses.

 

Unique Characteristics

• Famous "I Love You So Much" mural at Jo's Coffee
• Spectacular views of the Texas State Capitol
• Home to many iconic Austin festivals
• Mix of historic bungalows and modern developments
• Strong sense of local community with emphasis on supporting independent businesses

Neighborhood Highlights

Dining

1. Güero's Taco Bar - Authentic Mexican cuisine in a historic building
2. Home Slice Pizza - New York-style pizza with outdoor seating
3. Hopdoddy Burger Bar - Gourmet burgers with craft beer selections
4. Perla's Seafood and Oyster Bar - Upscale seafood with a beautiful patio
5. June's All Day - Wine bar with sophisticated small plates

Coffee Shops

1. Jo's Coffee - Home of the famous "I Love You So Much" mural
2. Mañana Coffee - Stylish café inside the South Congress Hotel
3. Little Brother - Tiny coffee bar with big flavor

Shopping

1. South Congress Books - Curated collection of rare and vintage books
2. Uncommon Objects - Antique mall with eclectic vintage finds
3. Allen's Boots - Authentic Texas cowboy boots since 1977
4. Yard Dog Art - Contemporary folk and outsider art gallery

Art Galleries

1. Yard Dog Art Gallery - Representing contemporary folk and outsider artists
2. Parts and Labour - Showcasing works by Texas artisans
3. South Congress Books - Often displays local art alongside rare books

Entertainment

1. Continental Club - Historic live music venue since 1955
2. South Congress Hotel - Boutique hotel with rooftop pool and events
3. The Crowded Barrel Whiskey Co. - Whiskey tasting room